Oct 4, 2024 3 min read

Friday, October 4, 2024

Welcome back. This week is very on-brand - so you've been warned. Pour yourself a cup of something and check out this week's Wolmania.

Item 1: a link

Someone going by Macnyt did my job for me and put together this fun stroll down memory lane, with a history of the Apple (originally Apple Computer Company) logo, running from Apple's founding in 1976 all the way until - uh, it looks like they wrote this in 2003. But for better or worse it seems like they've barely done anything new with their logo in the last 20 years. It's actually not a super exciting history - hello, welcome to this newsletter featuring items the newsletter's author describes as "not ... super exciting"!

Where was I? Oh, right, rationalizing the inclusion of this in the newsletter even though it's kinda boring. Apple at its best has never been one to change stuff just for the sake of change - which is how you end up with "an apple shape" as the logo for almost 50 years straight - and there's a lesson in there for hard-charging entrepreneurs with a growth mindset. Don't pivot! Check my LinkedIn for more on this topic.

Anyway, I think you'd be hard-pressed to find anyone who doesn't wish modern Apple would find some use for the iconic rainbow apple (or, frankly, any colors at all). Or remember when the logo on your MacBook glowed? That was fun, right? Let's get a sense of whimsy back in our overpriced computing lives. Or, failing whimsy, whatever this was.

Item 2: a list

Little Women, Ranked:

Jo March
Beth March
Amy March
Meg March

😈

Fun fact - I can insert other stuff into the standard newsletter format. This thing is a "callout" and I think I'm supposed to use it to ask you to stop freeloading and get a paid subscription. Unfortunately Wolmania has no paid tier, so this has been a waste of all of our time. But fear not, this platform has all sorts of advanced features I have yet to explore. So expect in coming weeks to learn about some other ways I can pointlessly irritate you while you're just trying to see some space photos.

Item 3: a media recommendation

Must be weird/terrible to have to keep performing the same song all the time for two decades just to make the monthly payments for what I hope is at least one superyacht.

Item 4: word of the week

Cathect

Son, I know you've been working on your cursive, and that's great. What with their Roblox and their Crocs and their skibidi, kids today are not spending nearly enough time studying the old ways. But I just don't think it's healthy for you to cathect a crayon. No one's impressed with a crayon obsessive - your teacher is just humoring you. At least wait til you're old enough to form a deep emotional bond with a fountain pen or something. You can spin that as being an "old soul" and some people will buy it.

Item 5: a photograph

See ya!

Thanks for reading. Don't forget to like and subscribe. See you next week.