Friday, August 29, 2025
After a brief hiatus, Wolmania is back. But not better!
Item 1: a link
There’s been some hubbub regarding the middling chain restaurant Cracker Barrel changing its branding and opportunistic reactionaries pretending it’s “because of woke”, creating a fake controversy out of whole cloth and successfully bullying a corporation into backing down in fear of a mob of gibbering conservative goons. Not the precedent I would prefer the business community to set.
But it is true that, as John McCoy ably explains, the new branding was pretty bad. My solutions for companies looking to shake things up would be: 1) try to create a good new brand, and don’t change the old one until you come up with something better; and 2) whenever you do get around to the rebrand, don’t cower in the face of disingenuous backlash from a handful of sociopaths claiming on X that a new corporate logo made them cry.
Item 2: a list
Turtles and Tortoises, Ranked:
- Tortoises
- Turtles
Item 3: a media recommendation
The thumbnail on the embedded video kind of spoils the fun so maybe if you just click on this Antiques Roadshow link it’ll play without spoiling the fun. Or maybe not. I’m on to the next thing.
Item 4: word of the week
Seneschal
The king slouched over the arm of his dazzling throne, gripping a greasy roast partridge leg and a goblet of claret. He waved the partridge at his loyal seneschal, and cried “Darmond! Fetch the royal dentures. We seek to chew.”
Item 5: a photograph
See ya!
Thanks for reading. See you in September.
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